With thirty five years of real estate experience under his belt, Greg Hague speaks about the way that America sells homes. His main gripe is that the same process and tactics have been being used for the last 75 years. With so many new techniques available he doesn’t understand why some changes aren’t being made. Strategies developed and used by companies like Apple and Amazon would change the way real estate sales are structured and would save home sellers as much as eight percent in losses.
Hague currently refers to our process of real estate sales as ‘hope marketing’. He calls it this because real estate agents typically go through a cookie cutter process to sell homes. A sign goes up on the front lawn, the house is listed on the MLS system and an open house will hopefully seal the deal with a seller. There is no intricate marketing or launch process used.
There are a number of real estate programs out there that provide much more involved and newly designed tactics for selling homes. For example, Real Estate Mavericks boast techniques that are outside of the normal procedures. Their 29 day fast sale formula is designed to sell homes at their best possible pricing. You also learn how to secure clients and build up a positive reputation. This is Hague’s latest project and he hopes to turn the real estate market around with this development.
Through Hague, the Real Estate Mavericks coach agents through the initial steps of listing a home. By using excitement and demand, the goal is to generate a big influx in interest once a home is listed to create a ‘buy it now or lose it’ mentality. This can generate a higher price initially because buyers don’t want to lose a potential home. This works for the homeowner because they get a high selling price for their property and the agent is also able to develop a good reputation with a high price point average. There are many steps that occur before a sign goes up and a listing is placed on MLS. Generating curiousity and interest are more important.