Category Archives: Fashion Style

Kate Hudson’s Fabletics Giving Amazon Real Competition

Amazon has not had any real competition in the online clothing market for year. To that point, there are thousands of clothing companies in that same space all trying to acquire the same customer, and Amazon is comfortably netting 20 percent of all the sales. One clothing company has been emerging from the pack and trying to give Amazon some real competition, just look at the $250 million in sales that Kate Hudson’s Fabletics has already sold in women’s active-wear. If those numbers continue to grow, it may start getting crowded at the top.


Hudson is not shy about talking to the success of her athleisure brand, she credits this explosive growth to her reverse showrooming sales technique and the very rewarding membership plan she offers loyal customers of Fabletics. Taking a look at how things play out inside the Fabletics store in the mall, we see shoppers who are trying on all the workout apparel, taking the Fabletrics lifestyle quiz, and simply window-shopping with no pressure from sales associates. In fact, many of these shoppers trying on the latest in active-wear will leave the store buying nothing. How can Kate Hudson’s Fabletics sustain those incredible sales numbers if they allow shoppers to leave empty-handed?


The answer is the key to the ultimate success of Kate Hudson’s Fabletics. These shoppers will return to buy online, and when they visit the Fabletics e-commerce store, something incredible happens. As a member, each and every item you tried on inside the store at the mall has been instantly uploaded to the member’s account. Now since the clothing has been tried on, the concern about sizing has now been eliminated from the equation. These shoppers are now looking at a much larger inventory and filling the online shopping cart with everything from leggings, tank tops, to yoga pants.


As a member of Kate Hudson‘s Fabletics, you get more than the ability to shop your store purchases online, you are also rewarded with free shipping for online orders, discounts on all workout apparel, and even your very own personal shopping assistant. Your assistant helps by selecting one item each month they think you may enjoy, and they base that choice on your lifestyle quiz answers. Amazon offers discounted shipping if you want to pay $80 for a Prime membership. Kate Hudson’s Fabletics is rewarding shoppers with multiple perks that are getting these female shoppers excited about buying their workout apparel online again.

Kate Hudson Brings Fitness To Evening Wear

Recently, Marie Claire sat down with Kate Hudson, the founder of Fabletics, to discuss the amazingly clever new line of athleisure dresses for going out at night. For those of you who don’t know, athleisure is a term coined by Fabletics, which marries the supportive versatility of athletic wear with the comfortable aspect of leisure wear. Now, Hudson has expanded athleisure to evening wear and dresses for the girl who wants to feel comfortable on a night on the town. The dresses feature on stretchy, comfortable fabric that sucks in a girl’s bulging bits and allows her to move around much more than the average club dress. Some of the dresses even have built-in bras, so undergarments cease to be an itchy issue. And spanks are no longer necessary, because the fabric holds everything in on its own! To read about Kate Hudson’s awesome new line of dresses in its entirety, head over to Marie Claire for the interview.

Hudson also chatted with the representatives at Marie Claire about taking her dresses to high fashion. We may have to wait a bit for that dream to come true, but in the meantime, we have extensive wardrobe possibilities! She believes that her line not only provides women with comfortable alternatives at a fair price, but also inspires health and fitness. Hence her recent bathing suit line features a sturdier athletic build on, for playing sports on the beach and getting active! They are perfect for a sporty girl who wants to move around on an otherwise normal day.

Kate Hudson started Fabletics with Don Ressler and Adam Goldberg back in October of 2013, with the mission in mind to provide reasonably priced athletic wear to average people. The market is saturated with name-brand athletic wear that not a lot of people can afford, so Hudson and her team were out to change that. The company has found so much success that they have opened several brick-and-mortar locations around the United States as of 2015. Over at their website, Fabletics, online shopping will show the consumer a huge range of products, including a kid’s line. There are tops, tanks, bottoms and accessories, including things like underwear and bags. With the new lines of bathing suits and evening dresses becoming available, an athletic girl can make almost her whole wardrobe activity-friendly at a fraction of the price of big name brands.