Category Archives: Real Estate

Greg Hague Tells Us Of A Better Way To Sell Homes

The home selling process in this country has long been established. People sell houses in a specific way. They put a house on the market with the help of a real estate agent. The house goes on the market and then enters into the MLS or Multiple Listing Service. Once the house is put into the MLS, buyers can see all the details about the house including how long the listing has been on the market. Real estate professional Gregory Hague feels this process is not helpful at all to sellers. In his view, the MLS can actually hurt the seller rather than help them sell a house.

As Greg Hague tells Forbes Magazine, the process means that any given buyer can see how long the house has been on the market. Once a house has been on the market for even as little as a month, the house may be perceived in a very negative light. Buyers may see a house that has remained on the MLS as a house that will not be a good house to buy. As Hague points out, this can lead to all kinds of problems for seller. Such problems may include a lingering mortgage that the seller does not want to pay and all kinds of fiscal problems because the seller is unable to unload the house and move somewhere else.

Hague wants to upend this process and turn the process upside down. In his view, the biggest problem is that real estate agents have not done what they need to do in order to help generate new excitement about any given property. He knows that agents are not always thinking outside of the market and keeping up with the times. This is why he and his company, Real Estate Mavericks, propose a new way to look at the real estate market. He knows that the aim of any agent should be to help sellers avoid the problem that may be as a result of lingering on the market.

He and his team of happy agents look to show real estate agents how they can use the world of publicity to help them bring a property to market and help connect with buyers who are looking to buy as soon as possible. They aim to start showing off a property as soon as possible. The real estate agent needs to bring buyers to the property who are going to see it in a new light. In doing so, they can help generate excitement and push the sale to a group of buyers who are helped to see the property as desirable and ideal for their needs. This impressive method has worked for Hague’s agents.

A New Technique For Selling Homes

With thirty five years of real estate experience under his belt, Greg Hague speaks about the way that America sells homes. His main gripe is that the same process and tactics have been being used for the last 75 years. With so many new techniques available he doesn’t understand why some changes aren’t being made. Strategies developed and used by companies like Apple and Amazon would change the way real estate sales are structured and would save home sellers as much as eight percent in losses.

Hope Marketing
Hague currently refers to our process of real estate sales as ‘hope marketing’. He calls it this because real estate agents typically go through a cookie cutter process to sell homes. A sign goes up on the front lawn, the house is listed on the MLS system and an open house will hopefully seal the deal with a seller. There is no intricate marketing or launch process used.

Better Training
There are a number of real estate programs out there that provide much more involved and newly designed tactics for selling homes. For example, Real Estate Mavericks boast techniques that are outside of the normal procedures. Their 29 day fast sale formula is designed to sell homes at their best possible pricing. You also learn how to secure clients and build up a positive reputation. This is Hague’s latest project and he hopes to turn the real estate market around with this development.

Through Hague, the Real Estate Mavericks coach agents through the initial steps of listing a home. By using excitement and demand, the goal is to generate a big influx in interest once a home is listed to create a ‘buy it now or lose it’ mentality. This can generate a higher price initially because buyers don’t want to lose a potential home. This works for the homeowner because they get a high selling price for their property and the agent is also able to develop a good reputation with a high price point average. There are many steps that occur before a sign goes up and a listing is placed on MLS. Generating curiousity and interest are more important.