Recently, Marie Claire sat down with Kate Hudson, the founder of Fabletics, to discuss the amazingly clever new line of athleisure dresses for going out at night. For those of you who don’t know, athleisure is a term coined by Fabletics, which marries the supportive versatility of athletic wear with the comfortable aspect of leisure wear. Now, Hudson has expanded athleisure to evening wear and dresses for the girl who wants to feel comfortable on a night on the town. The dresses feature on http://www.fabletics.com/collections stretchy, comfortable fabric that sucks in a girl’s bulging bits and allows her to move around much more than the average club dress. Some of the dresses even have built-in bras, so undergarments cease to be an itchy issue. And spanks are no longer necessary, because the fabric holds everything in on its own! To read about Kate Hudson’s awesome new line of dresses in its entirety, head over to Marie Claire for the interview.
Hudson also chatted with the representatives at Marie Claire about taking her dresses to high fashion. We may have to wait a bit for that dream to come true, but in the meantime, we have extensive wardrobe possibilities! She believes that her line not only provides women with comfortable alternatives at a fair price, but also inspires health and fitness. Hence her recent bathing suit line features a sturdier athletic build on http://www.fabletics.com/, for playing sports on the beach and getting active! They are perfect for a sporty girl who wants to move around on an otherwise normal day.
Kate Hudson started Fabletics with Don Ressler and Adam Goldberg back in October of 2013, with the mission in mind to provide reasonably priced athletic wear to average people. The market is saturated with name-brand athletic wear that not a lot of people can afford, so Hudson and her team were out to change that. The company has found so much success that they have opened several brick-and-mortar locations around the United States as of 2015. Over at their website, Fabletics, online shopping will show the consumer a huge range of products, including a kid’s line. There are tops, tanks, bottoms and accessories, including things like underwear and bags. With the new lines of bathing suits and evening dresses becoming available, an athletic girl can make almost her whole wardrobe activity-friendly at a fraction of the price of big name brands.