Amazon has not had any real competition in the online clothing market for year. To that point, there are thousands of clothing companies in that same space all trying to acquire the same customer, and Amazon is comfortably netting 20 percent of all the sales. One clothing company has been emerging from the pack and trying to give Amazon some real competition, just look at the $250 million in sales that Kate Hudson’s Fabletics has already sold in women’s active-wear. If those numbers continue to grow, it may start getting crowded at the top.


Hudson is not shy about talking to the success of her athleisure brand, she credits this explosive growth to her reverse showrooming sales technique and the very rewarding membership plan she offers loyal customers of Fabletics. Taking a look at how things play out inside the Fabletics store in the mall, we see shoppers who are trying on all the workout apparel, taking the Fabletrics lifestyle quiz, and simply window-shopping with no pressure from sales associates. In fact, many of these shoppers trying on the latest in active-wear will leave the store buying nothing. How can Kate Hudson’s Fabletics sustain those incredible sales numbers if they allow shoppers to leave empty-handed?


The answer is the key to the ultimate success of Kate Hudson’s Fabletics. These shoppers will return to buy online, and when they visit the Fabletics e-commerce store, something incredible happens. As a member, each and every item you tried on inside the store at the mall has been instantly uploaded to the member’s account. Now since the clothing has been tried on, the concern about sizing has now been eliminated from the equation. These shoppers are now looking at a much larger inventory and filling the online shopping cart with everything from leggings, tank tops, to yoga pants.


As a member of Kate Hudson‘s Fabletics, you get more than the ability to shop your store purchases online, you are also rewarded with free shipping for online orders, discounts on all workout apparel, and even your very own personal shopping assistant. Your assistant helps by selecting one item each month they think you may enjoy, and they base that choice on your lifestyle quiz answers. Amazon offers discounted shipping if you want to pay $80 for a Prime membership. Kate Hudson’s Fabletics is rewarding shoppers with multiple perks that are getting these female shoppers excited about buying their workout apparel online again.